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You can’t afford to miss these 5 Ultimate Tips to create a perfect AD copy and AD creatives
On average, Facebook, LinkedIn, Instagram, Twitter is home to 4 billion daily active users from students to companies. And while the community is already formed there, connecting with them from a marketing standpoint isn't always a cup of tea.
For brands, posting on different digital ad networks alone isn't enough anymore, especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Brand or Personal Page and send them to your website, but that only works if you're really smart about it.
One way to get the most from your ad strategy is to create optimized Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment.
Despite all of the advantages that Digital Network offers advertisers, seeing success on these networks ultimately comes down to your stunning strategy and how well you implement it. Your ad will perform best if there is →1. HOOK:
With the vast amount of competition swimming around online, a marketing hook not only distinguishes you from competitors, but it can also raise your chance of landing a customer. A marketing hook is a tagline, slogan or jingle that’s both memorable and aligned with your brand. Your product is the bait, your hook is a hook, and your brand is the fishing rod and your customer is the Fish. The best thing about hooks is that they tend to get caught in people heads.
EXAMPLE: CHERRY-PICK YOUR AUDIENCE THROUGH CLEVER MOE.2. STORY:
Every great story consists of the same easy structure: a beginning, middle, and end. This is called a story arc. In the world of digital media, you have the chance to tell many stories about your brand on a daily basis in the form of posts, blogs, and through elaborative content like Instagram Stories or Tweets or through Youtube Channel. It’s true in most cases that the best kinds of stories make you react, they make you think deeply, they make you feel, they move you to action. There may be a lot of information that you want to pack into one ad or social story, but often it’s the most simple and direct ones that get the attention. This isn’t always as easy as it looks, however; sometimes you need to go through a storyline many times before finding the most direct approach.3. OFFER
A marketing offer is something that you provide to a visitor in return for them taking a specific action, such as giving you their email address or signing up as a member on your site. It is a valuable tool for any marketing program.4. CALL TO ACTION
Want more email subscribers? Contest entries? Conversions? You won’t get them without the right call to action. No matter what you’d like to accomplish with advertising and marketing, you won’t do it without a compelling CTA. Almost all of your campaigns and content should have a well-crafted call to action designed to drive action.
The calls to action that we use can determine whether or not people do, in fact, take action, along with how many.5. CASE STUDIES
A case study is a detailed story of something your company did. Reading effective digital marketing case studies is one of the best practices to gain inspiration from other businesses. It helps you learn more about how digital marketers actively reacted to get results for unique situations. Case studies provide in-depth knowledge about the uncommon situations faced by digital marketers, steps they took to overcome, and the end-results obtained.WHAT IF WE GET TO KNOW IF THE PARTICULAR AD CREATIVE OR AD COPY WILL SERVE TO OUR WINNING CAMPAIGN? Book your FREE Personal Consultation Session with Frank Cohen Now >>