TOP 5 HACKS TO SCALE CAMPAIGNS ROAS WITHOUT AFFECTING CPA

If you’re anything like me, scaling your ads was on your mind as soon as you got your first conversion.

And if you are taking baby steps, the first thing most marketers think of when scaling their campaigns is simply increasing their budgets. However, doubling down on the same tactic often leads to a decrease in ROAS and an increase in CPA to match.

If this has ever been you, don’t panic. There’s something you can do about it.

With these 5 hacks for scaling ads, you can start hitting your growth and revenue targets instead of just dreaming about them.

1. TARGETING BETTER AUDIENCE:

Regardless of marketing, you must know well about your competitors to make an impact in your current market. But in order to find your target audience, and what they want, you’ll also need to better understand the competition. Pull together relevant information about your industry, the market, your competition, and most importantly, the broad potential customer you have identified. The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.

2. USING HOTJAR AND GOOGLE ANALYTICS TOOL TO IMPROVE THE PERFORMANCE OF YOUR LANDING PAGE:

With Hotjar you will understand what users want, care about and interact with on your site by visually representing their clicks, taps and scrolling behaviour. This is shown with nice videos of a user’s journey leading to conversion. With Hotjar, you can see what confuses people, what is not clear and if your customer point of view is clear on your landing page.

Google Analytics is the best free web analytics tool to help you analyze and improve the performance of your website, pages and visitors. Using a small snippet of code it tracks your visitors on all of your key pages. Knowing how to gain great insights from Google Analytics is essential though, and this guide gives you a great kickstart.

3. RUN CAMPAIGNS ACROSS MULTIPLE AD NETWORKS TO AVERAGE THE CPM:

There’s no doubt about it Facebook, Youtube, LinkedIn, Twitter and Instagram have become the most popular advertising platforms. Over 5 million businesses advertise on these ad platforms. Today’s ad networks offer much more sophisticated targeting options than ever before, such as geographic location, demographic data, device, income and other elements.

Some also include retargeting features, which enable you to put your ads in front of customers who have already visited your website. This is an incredibly valuable option, as conversion rates on retargeted traffic can be double that of standard advertising and lowers the cpm.

4. BUILD A VALUE LADDER:

In an ideal world, every prospect you meet would jump straight into the top tier service you offer. But as we live in the real world, we know this isn’t what is going to happen, hence the reason for having a range of services at differing price points so that you can match the budget the prospect has with the appropriate service you can offer them. The goal at this stage is to grow your list and get people to raise their hands to indicate interest in the services you offer. After all, people do business with those they know, like and trust. You will no doubt generate less prospects if you charge for the Assessment or Intro Session, but they will be better qualified.

5. USE TRACKING CODES WITH CARE :

When someone visits your website and takes an action the pixel (a code) iis triggered and reports this action. This way, you will know when a customer took an action after seeing your ad. You will also be able to reach this customer again by using a Custom Audience. So, place your pixel or the code carefully.

But keeping track of everything will create chaos and you might end up feeling completely exhausted or tired. You might be thinking of someone who could take responsibility for running optimized ads. Don’t worry I have an awesome AI tool named CLEVER MOE. Let’s see practically how it works and provide solutions to the above tips in a single click.

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