TOP 5 HOOKS FOR YOUR ADS THAT WILL ACTUALLY IMPROVE YOUR CTR AND HENCE YOUR RESULTS

Today creative advertising is more important than ever because we’re bombarded by mostly lackluster ads.

For brands, posting on different digital ad networks alone isn't enough anymore, especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Brand or Personal Page and send them to your website, but that only works if you're really smart about it.

One way to get the most from your ad strategy is to create optimized Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment.

Despite all of the advantages that Digital Network offers advertisers, seeing success on these networks ultimately comes down to your stunning strategy and how well you implement it. Your ad will perform best if you follow these hooks→

1. CURIOSITY BASED IMAGE CREATIVE:

The use of emotion in visual projects isn’t just about giving people a warm fuzzy feeling, engaging their curiosity can be an equally effective way to get people to spend time with a brand or project. And often the simplest way to inspire curiosity is to show it.

We spend precious time and money to travel, plus precious time and money to buy gifts. But what if the best gift we can give is to ask more meaningful questions? The science of creativity can help us do this. To set yourself up to ask good questions, first get into a curiosity mindset. Think about what ideas, patterns, or topics spark your curiosity and try to connect these to the people you are going to see.

2. KNOCK-KNOCK CREATIVES IN VIDEO ADS:

To many people, a creative ad is a clever ad or a funny ad. But that can’t be the only criteria we use to judge. If the ad doesn’t tie in with the product or the brand that’s selling it, it’s not effective. Some of the greatest ads are the ones that surprise you. They hit you with something you weren’t expecting. Try to add knock knock creatives in video ads so no one skips it.

3. MENTION YOUR AUDIENCE’S BIGGEST PAIN:

The message of the print ad saying FACING HAIR FALL PROBLEM is simple but powerful. When you click on an image of people in crisis or pain, it doesn’t help. Volunteering, on the other hand, will. Be a volunteer and Change a life.

4. TEST BLURRY IMAGE FOR THE INTRODUCTION:

Blurry images do help in grabbing people’s attention to the ad. These are scientifically proven that people finding any catchy blurry image will catch the attention. So, try using this hack, this will definitely help you to create a best ad creative.

5. TEST YOUR AD WITH OR WITHOUT SOUND:

Today, many brands are turning to video, as opposed to images, for their ads, since video typically results in higher engagement and improved conversions. This creates a marketplace where brands have to keep two things in mind:

  • To get seen, you have to pay
  • To get attention, video is better but it will have to work with or without audio
WHAT IF WE GET TO KNOW IF THE PARTICULAR AD CREATIVE OR AD COPY WILL SERVE TO OUR WINNING CAMPAIGN? Book your FREE Personal Consultation Session with Frank Cohen Now To Know How >>
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