Top 5 Split A/B Tests in Ads that you should Test Right away in your Ads Manager

TESTING IS THE WAY TO SUCCESS

Sadly, in the real world, there’s no magical shortcut to knowing what’s the best performing ad design, offer or target audience. And that’s when A/B testing ads enter the game.

Instead of one team member saying “We have to use a red or blue ad design” and this being the end of the discussion, marketers can now easily set up multi-variable tests to see which ad variations actually work.

Let’s see below Top 5 Split A/B Tests in Ads that you should Test Right away in your Ads Manager

1. Audience

Before getting into how to create this split test, it’s important to understand why it’s best to lead with content and not just rely on sales-based ads. Creating valuable video content is one of the most effective ways to warm up cold audiences, and build awareness of your business. Using the audience split test and the video views, you can answer the question of which audience generates the lowest cost per video view. In this example, you’ll create a split test that compares a lookalike audience against a saved audience built from interests because these are the two main types of cold audience. Now run your ads and find the winning campaign.

2. PLACEMENTS

You can run split ad tests based on the position of the ad. This feature can serve various purposes like testing ads in position A against position B or rotation of different or the same ad to fight ad blindness. So, you should not miss to test different placements.

3. MULTIPLE AD NETWORKS

Different ad networks have different traffic levels. You can run split ad tests based on the ads shown on multiple advertising networks like Instagram, Facebook. This feature can serve various purposes like testing ads in Instagram against Facebook or any other advertising platform.

4. ADS HEADLINES

Try running split ad tests for various Headlines. Consider the length of your headline, keep it short and sweet. What tone of voice are you using in your headline? Are you looking to convey a sense of urgency? Or a positive or negative tone? You can also play around with the colour, contrast, font-size, and location of headlines on the page.

5. AD CREATIVES

Try split testing whether videos help your ad draw-in more people, or whether people are more attracted to still photographs or drawings. Ultimately, judging and being creative can feel subjective. By running split tests, you can get statistical, concrete evidence about which creatives work well and which are less effective. By split testing your creatives and constantly improving them, you can get better and better at knowing what creatives work.

DON’T YOU THINK THESE STEPS ARE BIT OF TIME CONSUMING?

Thanks to technology today, you don’t have to rely on whether this Ad creative will perform or not? Whether the placement of the image to the right or left of the landing page will give better results? Clever Moe has answers to all these questions!!

Clever Moe, an AI tool will help you with all the above 5 A/B split tests tips. Are you curious to know how ?

Book your FREE Personal Consultation Session with Frank Cohen Now >>
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