Top 6 Secret Strategies to scale your AD campaigns WITHOUT affecting the ad costs.

Wondering how to take your Digital Network advertising campaigns to the next level? Looking for ideas to improve your ad conversions?

In this article, you will discover the top six ways to scale your ad campaigns without affecting the ad costs.

TARGETING THE RIGHT AUDIENCE IS THE NEED OF HOUR

Regardless of marketing, you must know well about your competitors to make an impact in your current market. But in order to find your target audience, and what they want, you’ll also need to better understand the competition. Pull together relevant information about your industry, the market, your competition, and most importantly, the broad potential customer you have identified. You can check Google Analytics to see which social networks appear in your referral traffic report. The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers.

TEST QUICKLY, FAIL QUICKLY, LEARN QUICKLY, SCALE QUICKLY

To implement this tactic, try a simple two-step process. First, create a campaign for testing different ad copy and creative combinations. Then when you find a winning ad copy and creative combination, replicate it in a separate campaign intended to scale with different audiences. Once you start testing 10–20 ads at a time, you’ll begin to see the benefits of this system and won’t lose track of the ads to which you’ve applied the horizontal scaling method.

RETARGETING

For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. Here’s how it works: you place a piece of code on your website, referred to as a pixel. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served only to people who have previously visited your site.

FIND YOUR ANCHOR CONVERSION RATE AND BREAK IT!

If you’re running an online clothing store and launch a targeted e-mail campaign that offers $10 off every $60 that a returning customer spends on shirts, you definitely want the e-mail recipient to see that offer when they click through to your site. If they don’t see it they are likely to bounce out of the site right away. Testing shows that a landing page anchor improves conversion when measured against a control group that doesn’t see the banner. It also enhances the user experience. For example, shoppers don’t have to go back to their e-mail to see what exactly the offer was, that brought them to your site in the first place.

$50 USABILITY LABS

Spend $50 and know your prospect’s view of your ads and landing pages? Usability testing tells you what your users do on your site or product and why they take these actions. Usability testing lets you address your product’s or website’s issues before you spend a ton of money creating something that ends up having a poor design.

EXPAND TO ALL NETWORKS

Consumer attitude towards ads on social media still evolves. About one-third of users think that ads on social media sites are more annoying than useful. Social media likes are the most common action that people take when they see an ad they like. It is also an effective way to build brand visibility. Social media is complex and has several benefits for your business.

The campaign that works great on one ad network will amplify your results when you run the ad on all the ad networks.

The impact that social media will continue to have on business in the future is still yet to be determined but it’s safe to say that it’s already off to a good start.

WHY BOTHER SO MUCH WHEN YOU CAN EASILY SCALE YOUR AD CAMPAIGNS!!

Clever Moe makes scaling ad campaigns easier. It helps you with all the solutions mentioned above in an automated manner. Do you want to know how?

Book your FREE Personal Consultation Session with Frank Cohen Now >>
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