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ULTIMATE 5 TIPS TO DITCH ALL YOUR COMPETITORS IN 10 MINUTES!!
Want to know more about your competitors for your own ad campaigns? Wondering how to study their ad strategy?
If you’re a small business with a limited advertising budget going up against a well funded large competitor, one way to compete is by doing competitor research.
What do you think? What tactics you must follow when doing competitor research on competitors ads?
Let’s discuss ultimate 5 tips to ditch your competitors in 10 minutes!!
There’s a reason digital Ads hidden interests are called hidden. Facebook, Instagram, Twitter, youtube and linkedIn is no longer the advertising gold mine we once knew. The days of no competition, and untapped markets are gone. Today, if you’re not advertising on the digital ad networks with at least a retargeting campaign, you’re missing out on some low hanging fruit.
If you are prospecting, you may need to update your approach. And assuming you’re in a very competitive market, it all starts with targeting. Now, because Ad networks have made its advertising platform dummy-proof, the interface limits the number of suggested interests available for certain keywords. In other words, ad networks have been holding out on us advertisers by showing us a limited amount of interest suggestions to target. So, you will have to take care about it.2. RUN ACROSS MULTIPLE AD NETWORKS:
There’s no doubt about it Facebook, Youtube, LinkedIn, Twitter and Instagram have become the most popular advertising platforms. Over 5 million businesses advertise on these ad platforms. Today’s ad networks offer much more sophisticated targeting options than ever before, such as geographic location, demographic data, device, income and other elements. Some also include retargeting features, which enable you to put your ads in front of customers who have already visited your website. This is an incredibly valuable option, as conversion rates on retargeted traffic can be double that of standard advertising.BUILD YOUR OWN VALUE LADDER:
What is Value Ladder? It is a list of your products and services mapped in ascending order of value and price. In an ideal world, every prospect you meet would jump straight into the top tier service you offer. But as we live in the real world, we know this isn’t what is going to happen, hence the reason for having a range of services at differing price points so that you can match the budget the prospect has with the appropriate service you can offer them. The goal at this stage is to grow your list and get people to raise their hands to indicate interest in the services you offer. After all, people do business with those they know, like and trust. You will no doubt generate less prospects if you charge for the Assessment or Intro Session, but they will be better qualified.2. CREATE YOUR OWN NICHE:
Finding your own niche is often a matter of putting a new spin on what you already do. Ask yourself, how can I differentiate my business from others? How can I create the perception that my market simply cannot live without me. What do I have to offer?3. AUTOMATE YOUR AD CAMPAIGNS:
The first step in setting up any ad campaign is to focus on audience targeting. AD networks platform is top-notch when it comes to audience targeting in the advertising space.You can target anything from occupation to income to hobbies and interests. This is how you can automate your campaigns.Let’s do this all practically!! Are you excited? Book your FREE Personal Consultation Session with Frank Cohen Now >>